When difficult decisions about propositions or communications get to a fork in the road moment, qualitative research is often the surest way to be confident that the right decision is being taken but conventional focus groups take time to design and analyse. Clients in tech and service-heavy industries tend to face the most frequent need for these decisions and also have the shortest decision times. KSBR has the answer in the form of Clinic Programmes, where regular weekly or fortnightly qualitative dips are recruited in advance and made available to organisations at short notice to provide instant guidance.