KSBR Live
Giving senior stakeholders certainty and clarity, and enabling them to make bold, customer-driven decisions
Your teams have access to more data and ‘insight’ than ever – AI summaries, dashboards, social listening and synthetic data. However, when everyone can find evidence for their own theory, it becomes harder, not easier, to reach agreement – and traditional research does little to help.
KSBR Live is different. We put your senior decision-makers in the room with real people – not just to listen, but to work together, build ideas together and test thinking in real time. When senior stakeholders pitch an idea that gets your target audience genuinely excited, something fundamental shifts – and it’s no longer “the research says” – it’s “I experienced it, I believe it.”
We do the groundwork – understand real people’s needs; map opportunities; build the framework. Then we bring your stakeholders and target audience together in guided co-creative sessions where they develop and test ideas directly.
The result: aligned stakeholders who better understand their audience and can make bold decisions with confidence.
Using our Unmediated Listening approach, respondents film themselves discussing KSBR’s proprietary Conundrums with friends and family in the comfort of their homes
– Open-ended ‘provocations’ that spark debate and disagreement
– Unfiltered reactions with respondents talking openly with people they know
– Reveals what really matters when no researcher is present
This is where we get a real understanding of how people make sense of issues and connect them to their lives
A KSBR run co-creative workshop in which compelling, tightly edited video portraits bring needs, barriers and opportunities to life, ensuring clients see the world through the eyes of the audience and confront ‘hard truths’. Clients in the project team:
– Are each given a different respondent video-report to own, thinking into their life and needs and idea that might appeal to them
– Then work in teams to develop and refine ideas collaboratively
– Preset to the group, finding common ground and identifying winning ideas for KSBR to prepare for the HotHouse
This is where stakeholders better understand the audience, develop impactful ideas and buy-in to the process.
Client teams come together for an intensive evening session (‘speed dating for ideas’) where the project team, along with senior stakeholders:
– Pitch propositions, positionings or ideas directly to carefully selected customers from Stage 1
– Hear immediate, unfiltered reactions
– Debate learnings + ‘wash up’ together to agree what should move forward — and what shouldn’t
This is where stakeholders agree key conclusions and make bold, customer-driven decisions at a senior level
