KSBR Live

Giving senior stakeholders certainty and clarity, and enabling them to make bold, customer-driven decisions

Your teams have access to more data and ‘insight’ than ever – AI summaries, dashboards, social listening and synthetic data. However, when everyone can find evidence for their own theory, it becomes harder, not easier, to reach agreement – and traditional research does little to help.

KSBR Live is different.   We put your senior decision-makers in the room with real people – not just to listen, but to work together, build ideas together and test thinking in real time.   When senior stakeholders pitch an idea that gets your target audience genuinely excited, something fundamental shifts – and it’s no longer “the research says” – it’s “I experienced it, I believe it.”

We do the groundwork – understand real people’s needs; map opportunities; build the framework.  Then we bring your stakeholders and target audience together in guided co-creative sessions where they develop and test ideas directly.

The result: aligned stakeholders who better understand their audience and can make bold decisions with confidence.

Respondents film themselves discussing KSBR Conundrums with friends and family in the comfort of their homes

– Open-ended ‘provocations’ that spark debate and disagreement

– Unfiltered reactions with respondents talking openly with people they know

– Reveals what really matters when no researcher is present

This is where we get a real understanding of how people make sense of issues and connect them to their lives

Compelling, tightly edited video portraits bring needs, barriers and opportunities to life, ensuring clients see the world through the eyes of the audience and confront ‘hard truths’.  Client teams then:

– Watch and discuss the insight together

– Develop and refine their ideas collaboratively

– Prepare ideas to take into the KSBR HotHouse

This is where stakeholders better understand the audience, develop impactful ideas and buy-in to the process.

Client teams come together for an intensive evening session (‘speed dating for ideas’) where they:

– Pitch propositions, positionings or ideas directly to carefully selected customers

– Hear immediate, unfiltered reactions

– Debate learnings + ‘wash up’ together to agree what should move forward — and what shouldn’t

This is where stakeholders agree key conclusions and make bold, customer-driven decisions.