Our Offer
– Proposition development and testing
– Brand positioning and repositioning
– Needs mapping and segmentation
– Customer journey and experience
– Behaviour change
– Communications strategy
– Customer insight for full-potential planning
We always work with clients to ensure that we choose the right methodology for each project.
Below are descriptions of our key research tools.
Qualitative tools
– Focus groups (live or remote)
– Depth interviews (live or remote)
– Paired depth interviews (live or remote)
– Teleforums
– Ethnography
Quantitative tools
– Pricing studies
– Audience sizing
– Demand testing
– Segmentation
– Semi-implicit and implicit testing
