Teleforums let us bring together people from all over the country into a single conversation without leaving the house. They’ve been a great tool in our arsenal since before Covid, and they’re a methodology we’ll continue to use in the future. For some topics, respondents are just more comfortable dialling into a conversation than ‘Zooming’ in! The anonymity means they’re more at ease and less focused on how they’re coming across – which is exactly when you get the deepest insight from them.