Research that has a positive impact on business has to do more than just listen well. At KSBR we understand the difference between what people say and what they mean. And we know which aspects of what they mean will make a difference to your business

Clients +

Our clients are Blue Chip organisations: Corporations, Not for Profit and Private Equity. Our work helps them to optimise their propositions, their pricing, their routes to market, their brands and presentation and their communications strategies.

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During the last year we have delivered over 40 major Strategic Insight projects. Amongst these we have:

  • Segmented the opportunity market for a digital finance startup
  • Built and run a user community for one of Europe’s biggest Connected Home Technology companies
  • Segmented the UK opportunity market for one of the world’s biggest NGOs
  • Delivered the reader insight needed to refine the content and style of one of the highest circulation magazines in Europe

Customer Driven Strategies

All decisions about propositions and communications need to have the customer at their heart. KSBR works with client-side Insight Management teams and with creative agencies to implement bespoke research projects. Our approach to design and reporting means that decision takers in Marketing, Proposition and Operations can act immediately and decisively on the outputs.

Project Design + Methodologies

KSBR is idea-hungry and innovation-oriented. Our Project Managers all have high-achieving academic backgrounds and combine intellectual rigour with creative flair and our Associates are leading figures in other consulting industries.

We can help with the specification and design of your project, from collating a Factbase of published existing research to conducting Stakeholder Interviews and developing the necessary Stimulus Materials.

We offer the widest range of established research methodologies and continually create our own as well. These cover all of the main qualitative, quantitative and idea-generating disciplines, but we hold firmly to the view that the richest insight comes from the most intimate research - nearly all of of our projects have live encounter methods close to their hearts.


KSBR works across all sectors and we specialise in markets where customer service is just as important as proposition. These are the hardest markets to research and the most satisfying to work in.

A large part of our work is in Financial, Not-for-Profit, Telecoms, Digital / App, Retail, Travel and Leisure sectors

Feature: 10 Characteristics of Successful Subscription Services

Based on work we’ve done to develop tight subscription propositions for brands in markets as diverse as National Newspapers, Mobile Networks and Not for Profit, we’ve put together an ‘all we know’ guide to getting the relationship to work at its best for both sides.

The guide comes in the form of a 30 minute presentation or a half-day workshop.

Click here to view our watchwords10 Characteristics
of Successful Subscription