What we’re like
Senior people, proven methods and a shared vision
Small and senior
We’re a small, senior team with international reach.
Specialist expertise
We are experts in behavioural science, proposition development and communications strategy.
Research that builds shared vision
We believe in using consumer research as a catalyst to engage stakeholders and create shared vision.
Proprietary methods
Our proprietary qualitative techniques reveal more than traditional research. Along with workshops, idea visualisation and co-creation, they form the core of every KSBR project.
B2C and B2B
We work in both B2C and B2B markets.
Our core team
Meet the core team
John Scott
Founder and Non-Executive Director
KSBR founder and ex-AMV BBDO planner, John advises on strategy and has a keen eye for spotting the potential in good ideas and turning them into great ones.
Sam Chatfield
Director of Projects
Sam is an Oxford University graduate with over 20 years’ experience turning complex challenges into simple solutions for clients.
Phil Baird
Director of Business Development
Phil moved from political and academic work into research and consultancy, and brings 10 years’ experience in the sector and a passion for understanding customers and solving problems.
Rory Scott
Senior Project Manager
Our UX specialist, Rory spends more time with customers than anyone at KSBR and brings a sharp eye for what people really mean, not just what they say.
Our associates and global reach
A senior UK team, with KSBR-trained associates around the world
Our network of KSBR-trained associates means we can run research in most markets around the world, using the same methods and standards wherever your customers are, from a single country to a multi-market programme.
How we use AI
We use AI. We don’t let it decide.
We are enthusiastic users of AI, and it makes our work quicker and often better. But AI learns from the past, and it tends to give everyone the same sensible answer, which is a poor starting point when you need something new that your competitors can’t easily copy. It is also very good at sounding sure of itself.
That is why the judgements that matter stay with people: real customers you can see and hear for yourself, senior researchers who know your business, and the team who will have to act on the result. And because we have no AI product to sell, we can give you an honest view of when the tools are good enough, and when they aren’t.
Some of the organisations we work with
