Case studies, thinking & testimonials

How our insight has made a difference

Sectors we work in

B2C and B2B, from mid-sized businesses to multinationals

We’re at our best where decisions are complex, customers have real choices and the experience matters as much as the product.

Energy and utilities
Travel, transport and leisure
Financial services and private equity
Technology, software and telecoms
Retail and consumer brands
Property and housing
Education
Automotive
Media and entertainment
Charities and campaigning organisations
Politics and public policy
B2B services and data

Testimonials

In our clients’ words

“KSBR has a great approach to making sure insight has a real impact. They designed our project in a way that generated excitement within the business, got the team working with real customers and helped us challenge our assumptions and make decisions confidently. It led to a great outcome that the whole organisation bought into and clear, actionable findings – we’d definitely recommend them.”

Milly Bisset
Global Head of Marketing, Farrow & Ball

“KSBR are a trusted partner who stand out as truly understanding our business and our stakeholders. They respond to briefs quickly and accurately and deliver ready-to-implement guidance across comms, brand and propositions. Their insightful advice across our business has consistently helped to clarify strategy and enable us to achieve our goals – they’re a pleasure to work with and well regarded right across the business.”

Jamie Ringsell
Customer Strategy, Analytics & Research Senior Manager, British Gas

“Our partnership with KSBR has proved invaluable to us over the years, allowing us to keep customer needs at the forefront of strategy development. Because they are truly multi-disciplinary their involvement in projects often includes idea generating and development of concepts to test, meaning they offer more insight than is sometimes the case elsewhere. They work extremely well with our teams and their reporting is clear and directional – it constantly sparks new ideas and developments at every level in the organisation and KSBR data forms an integral part of the company’s regular reporting and forecasting to DfT.”

Jack Murray
Customer Insight Manager, South Western Railway

“KSBR’s ability to cut through noise to get to the customer truth is truly outstanding. The outputs of our project are still being quoted and used throughout LIONS today.

They’re great partners and you’re safe in the knowledge that they will come across as highly professional and strategic with clients, which was paramount to us.”

Gaelle Comte
SVP Subscriptions, LIONS

Our work

Case studies

Property · Brand identity

How a simple word change opened up a new market

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Labour movement · Campaign messaging

Framing a worker-led green transition

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Campaign group · Policy influence

Making the case for safer social media

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Rail · Customer experience

Riding along with rail customers

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Energy · UX

Supercharging UX research by understanding customer needs

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Automotive · Barriers

Are you missing out on half your market?

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Thought pieces

Practical thinking on getting insight to land

Featured · Brand and proposition strategy

The past won’t tell you what will win the future

Four difficult truths about backing brands and propositions that don’t exist yet.

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Third sector

Listening before talking

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Mid-sized businesses

Big decisions without a big team

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Stakeholder engagement

Bringing consumer needs home to senior stakeholders

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Rules for success

What we’ve learned about getting it right

Featured · Brand positioning

Eight rules for brand positioning

And why AI won’t give you them: brand positioning as the acid test for backing things that don’t exist yet.

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Customer comms

Seven rules for effective customer comms

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Concepts

Eight rules for effective concepts

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Qualitative research

Ten things to remember when viewing focus groups

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Facing a big decision?

Tell us what you’re working on and we’ll suggest the right approach.