What we do

Customer-driven strategies

For over 30 years, we’ve brought clients face to face with customers to make bold decisions with confidence.

What is a customer-driven strategy?

Big decisions involve backing something that doesn’t exist yet. But your data describes the past, and AI gives everyone the same answer.

A customer-driven strategy is a clear plan, built on a real understanding of the people you need to win, and tested against where your market is heading.

We pin down your business question, then use workshops, qual and quant to build the answer with you. Because the decision-makers are part of the process, they leave ready to act boldly.

Our offer suite

Propositions & brand

  • Proposition development, validation and pricing
  • Customer-centric brand positioning
  • Brand platform development and creative testing
  • Campaign and narrative development

Customer experience & comms

  • Customer journey and UX optimisation
  • Customer comms development and refining

Audiences & opportunity

  • Market segmentation
  • Needs, threats and opportunities audits

Our programmes

Built to make insight land

Our signature approach

KSBR Live

Break deadlocks and get big decisions agreed fast by training your senior team to pitch ideas directly to consumers.

Customer Comms Programme

Optimise customer comms to improve KPIs and CTA rates and reduce call centre calls.

Our third sector offer

Building narratives that energise, persuade and drive change, for charities, campaigners and social change organisations.

Our mid-sized business offer

The insight team mid-sized businesses don’t have: from commercial challenge to a customer strategy the whole organisation believes in.

Facing a big decision?

Tell us what you’re working on and we’ll suggest the right approach.