Sectors we work in
B2C and B2B, from mid-sized businesses to multinationals
We’re at our best where decisions are complex, customers have real choices and the experience matters as much as the product.
Testimonials
In our clients’ words
“KSBR has a great approach to making sure insight has a real impact. They designed our project in a way that generated excitement within the business, got the team working with real customers and helped us challenge our assumptions and make decisions confidently. It led to a great outcome that the whole organisation bought into and clear, actionable findings – we’d definitely recommend them.”
Global Head of Marketing, Farrow & Ball
“KSBR are a trusted partner who stand out as truly understanding our business and our stakeholders. They respond to briefs quickly and accurately and deliver ready-to-implement guidance across comms, brand and propositions. Their insightful advice across our business has consistently helped to clarify strategy and enable us to achieve our goals – they’re a pleasure to work with and well regarded right across the business.”
Customer Strategy, Analytics & Research Senior Manager, British Gas
“Our partnership with KSBR has proved invaluable to us over the years, allowing us to keep customer needs at the forefront of strategy development. Because they are truly multi-disciplinary their involvement in projects often includes idea generating and development of concepts to test, meaning they offer more insight than is sometimes the case elsewhere. They work extremely well with our teams and their reporting is clear and directional – it constantly sparks new ideas and developments at every level in the organisation and KSBR data forms an integral part of the company’s regular reporting and forecasting to DfT.”
Customer Insight Manager, South Western Railway
“KSBR’s ability to cut through noise to get to the customer truth is truly outstanding. The outputs of our project are still being quoted and used throughout LIONS today.
They’re great partners and you’re safe in the knowledge that they will come across as highly professional and strategic with clients, which was paramount to us.”
SVP Subscriptions, LIONS
Our work
Case studies
Thought pieces
Practical thinking on getting insight to land
Rules for success

